Brand Story
TOU-BE: A JOURNEY BACK TO FEMININE POWER
Tou-Be was born from my own transformation, a chapter I call “reconnecting with the unknown version of myself.”
For years, like many women, I rushed between work and life, chasing success, staying strong, being a good mother, and holding on to my dreams. Yet something was missing. Pushing harder no longer worked; I needed to pause and reconnect with my feminine energy, softness, grace, and balance.
Women are often expected to fit one box, but true power comes when we allow all parts of ourselves to exist. We can lead and receive, achieve and feel, be strong and tender.
Tou-Be celebrates women who strive, create, and lead while staying feminine, elegant, and real. Black and white may appear as opposites, yet both, along with every color in between, exist within us and inspire the collection.
Tou-Be designs embody effortless, understated elegance. Minimalist, easy-to-layer pieces crafted from premium mesh, modal, and voile offer versatility, not just for dressing, but for expressing and shining.
Not to hide, but to reveal: our strength, our elegance, our truth.
DARE TO BE REAL! because that’s where true beauty begins.
Our motto is stitched on every piece, a gentle reminder for women to reclaim their spark and shine as the magnetic women we are.
Begum Kaya, Tou-Be Brand Founder